Google and facebook  are the two legends of the internet that no one will ever challenge to.. clearly now some people can’t even live without these websites. and everyone know that these website do bring some value into your lives.. but what u don’t realize is  how these websites control your life.. its not just about googe and facebook.. many  other major websites like yahoo,msn, twitter,bing  are doing the same thing.

few of years ago these websites were controlled by human editors who managed them according to our needs.. but now it has been taken over by algorithms which only shows us only what we want.. which they decide according to our likes  interests.. and because of this we miss out many things we needs to know.. just imagine when you type a name of a country into google to find about a breaking news and first link you come up with is about justin biber. that has happen to me many times.  and i agree that sometimes its good that these websites gives us many interesting things according to our interests.. but sometimes we miss out many important things we need to know just because of that.

In the following video it has been clearly explained by Eli Pariser  (the former Executive Director of MoveOn.org) honestly even I didn’t realise about  this truth  until i watch this video. so i decided to share it here so many people can know about it.

This video clip has been adapted from the conference held in long beach california, february 2011

[youtube=http://www.youtube.com/watch?feature=player_embedded&v=bOE1HFEL8XA]

by – Roshan Perera